Platform Privacy Policy
Table of Contents:
- About Us
- How We Collect User Information
- Information Our Clients and Vendors Collect Independently
- Use of User Information
- User Information We Collect, Use, Disclose, and the Purposes for such Disclosure
- Your Privacy Rights and Choices
- Additional Information for Residents of Certain States
- Information Retention
- Security
- Industry Frameworks & Self-regulatory Mechanisms
- Changes to this Policy
- Contact Us
About Us
This policy explains how Automotive Internet Media, Inc. (“Automotive Internet Media,” “we,” or “us”) collects, uses, and discloses information about you when you interact with Digital Media Properties (defined below) that use our advertising technology platforms and related services to deliver ads (collectively, the “Services”).
This privacy policy does not govern (i) the collection and use of information about visitors to our website, or (ii) information collected in the course of our sales and marketing activities. It also does not cover how our Clients collect, use, or share information through their own Digital Media Properties or third-party services.
Automotive Internet Media offers Services that connect buyers of advertising inventory (“advertisers”) with sellers of advertising inventory (“publishers”). Our platform is used to deliver digital advertising across websites and applications on internet-connected devices (“Digital Media Properties”).
How We Collect User Information
We (and our vendors) use technologies (“Tracking Technologies”), including cookies, to automatically collect information from your device when you visit Digital Media Properties using our Services.
We collect certain information about you and your device (“User Information”), which does not directly identify you (such as name or email), but may still be considered personal information under applicable laws.
This may include:
- IP address
- Cookie data
- Device identifiers
- Browser/device characteristics
These identifiers help recognize a device without identifying the individual user.
Information Our Clients and Vendors Collect Independently
We work with third parties that provide analytics and advertising services and may independently collect User Information.
These third parties may:
- Track visits across websites/devices
- Build advertising profiles
- Enable targeted advertising
Clients may combine this data with our data to enhance ad targeting.
Use of User Information
We and our Clients use User Information to:
- Facilitate buying and selling of ad inventory
- Deliver targeted advertising
- Measure ad effectiveness
- Prevent repeated ads
- Improve advertising services
We may also perform cookie syncing between clients and partners to match identifiers across systems.
Some uses may be considered “targeted advertising,” “sharing,” or “selling” under applicable U.S. privacy laws.
User Information We Collect, Use, Disclose, and the Purposes for such Disclosure
Types of User Information:
- Device Characteristics: IP address, device IDs, hashed identifiers
- Browsing & Interaction Data: pages visited, timestamps, ad interactions
- User Profiles / Behavior Data: inferred interests, demographics
- Non-Precise Location Data: city/state-level location
- Precise Location Data (only with consent)
How We Use and Share Information:
Recipients may include:
- Our Clients
- Affiliates
- Vendors and service providers
- Business partners
- Legal authorities when required
Purposes include:
- Delivering advertising
- Personalizing ads
- Measuring performance
- Improving services
- Fraud prevention and security
- Maintaining user privacy preferences
Your Privacy Rights and Choices
Opt-Out
You may opt out of:
- Targeted advertising
- Sale or sharing of personal information
- Use of sensitive personal information
This can be done via:
- Our User Choice Portal
- Browser-based controls (e.g., Global Privacy Control)
Note: Opt-outs are device/browser specific.
Additional Rights
Depending on your state of residence, you may have the right to:
- Access your data
- Request deletion
- Correct inaccuracies
- Request portability
- Withdraw consent
We may request verification before processing requests.
We will not discriminate against you for exercising your rights.
Additional Information for Residents of Certain States
Certain U.S. states (including California, Colorado, Texas, Virginia, etc.) provide additional privacy rights.
This section serves as a Notice at Collection and explains:
- Categories of personal information collected
- Sources of collection
- Business purposes
- Categories of third parties receiving data
We may de-identify data and use it for analytics without attempting to re-identify it.
Users Under 18
We do not knowingly process personal information for targeted advertising for users under 18.
Texas Disclosure
We may act as a “data broker” under Texas law.
We may sell sensitive personal data as defined by Texas law.
Annual Request Statistics
(You can keep or remove this section depending on whether you want to publish metrics. Leaving unchanged for now.)
Information Retention
We retain User Information only as long as necessary for:
- Business purposes
- Legal and compliance obligations
Typically:
- Device-level data is retained up to 90 days before aggregation/anonymization
Security
We use industry-standard safeguards to protect information stored or transmitted through our systems.
Industry Frameworks & Self-regulatory Mechanisms
Automotive Internet Media:
- Participates in industry self-regulatory programs
- Adheres to Digital Advertising Alliance (DAA) principles
- May participate in Network Advertising Initiative (NAI) frameworks
Changes to this Policy
We may update this policy periodically. Updates will be posted here with a revised date.
Contact Us
For questions or concerns, contact:
Automotive Internet Media, Inc.
Email: info@aimyes.com
Address:
35 E 1st Street, Suite 250
Hinsdale IL 60521